In a noisy world filled with features, buzzwords, and fancy decks – Chan Eu Boon keeps it simple:

“People don’t buy tech. They buy solutions to their problems.” – Chan Eu Boon

That’s been his north star from day one.
To CEB, innovation isn’t just about building something cool. It’s about building something useful. Something that fits, solves, and scales.

His approach to tech is practical:
✅ Build fast.
✅ Test smarter.
✅ Ship what actually matters.

He doesn’t get distracted by vanity metrics or shiny features. Instead, he teaches his teams and founders to obsess over user pain points. Every line of code, every product decision, every customer touchpoint – it all comes back to one thing: did we solve the problem better than anyone else?

This mindset is what turned CEB’s ventures into result-driven platforms, not just “startups with an idea.”